Research on the Attractiveness Factors of International Exhibition Cultural Products: a Case Study of Art Museum in Taiwan
Chia-fen Lee1, Min-Yuan Ma2
1The Department of Industrial Design, National Cheng Kung University, Taiwan; 2The Department of Industrial Design, National Cheng Kung University, Taiwan
In recent years, due to the active development of cultural and creative industries in Taiwan, cultural elements in exhibitions are often used in product design. Generally speaking, cultural and creative design elements exist in ordinary life and can be found in specific life. Although Tainan Art Museum in Taiwan aims to promote local art, it introduces a special exhibition of Japanese contemporary artist Yoshitomo Nara for the purpose of promoting modern art. Taking this special exhibition as a case, this research aims to analyze the attractiveness factors of the commodities in transnational exhibitions and discuss the essential spirit of the intercultural commodities. The research results put forward four attractiveness factors, that are practical feeling, satisfied feeling, mysterious feeling and unique feeling, for the formation of museum cultural commodities, can be used as a reference for the future product development and selection of art museums.
Effect of cultural factors on manner awareness poster impressions
Kara Dinissa Alisjahbana, Toshimasa Yamanaka, Suomiya Bao
University of Tsukuba, Japan
Indonesian design practitioners have shown interest in adapting the established cute visual culture, commonly used in Japan, to improve public service communication. This assimilation effort may enhance communication effectiveness; however, previous research has also shown that cultural factors can have a negative impact on communication effectiveness. We conducted this study to determine if and which public service poster impressions are affected by cultural factors.
We compare impressions of Japanese and Indonesian subjects when looking at selected manner awareness posters. We measure the intensity of impressions with an online survey method. Participants had to score the poster images based on ten impressions that were previously selected through a preliminary experiment and translation check process.
Fifty-nine Japanese (n = 29) and Indonesian (n = 30) adults participated in the survey. Impressions with major effect were realness and casualness, while Impressions with a slight effect were reassurance, playfulness, imaginativeness, importance, preference, and sharing intention. Finally, we found that the impression of cuteness and picture-text orientation were least affected by cultural factors.
We conclude that cognitively evaluated impressions, such as reassurance, realness, casualness, etc., appear to be more affected by cultural factors than cuteness. We confirm the universality of cuteness impression, which we may adapt for visual communication across different cultures.
Exploring the Empowerment of Chinese Women's Discourse in Tik Tok
Qian Wu
Fuzhou University of International Studies and Trade, China, People's Republic of
In the new media environment, women are no longer the recipients of information, but rather the producers and consumers of information. The media image of women has become more diverse. Tik Tok is a product of the rapid development of new media, where women are empowered in many aspects of production, performance, distribution and reception. In many Tik Tok videos, women express themselves, with topics ranging from beauty and dressing to work and even gender relations. While this is a somewhat new look compared to the past, Chinese women are still influenced by traditional culture and there is still a hidden power manipulation behind it.
The study of Tik Tok is relevant to the construction of equal gender relations in Tik Tok and other short social videos. At the same time, as the age group of Tik Tok users is young, it helps us to understand the contemporary media position of women in the social video sphere.
This study collects the participation of some active female users in Tik Tok on public issues, analyses the most popular female short videos posted by female users in Tik Tok, and examines the media image of female users in Tik Tok platform using a qualitative research approach, supplemented by quantitative research. In this way, we analyse whether women's right to express themselves is being realised unconsciously and whether there is a qualitative improvement in the expression of women's voices compared to the traditional media era.
Keyword Verification of Video Expression Necessary for Regional Promotional Videos – Text Mining Using Award Winning Films from the Japan World’s Tourism Film Festival
Kaori Matsubara
Fukui University of Technology Graduate School / Japan, Japan
Due to the Corona situation, teleworking practices and relocations have increased, as people realize that they can do their jobs from any location. People have been relocating and buying land in remote and rural regions, away from the risks associated with the ongoing pandemic and inner-city living. The author of this paper has made a number of promotion films, documenting the initiatives of local people in the mountainous rural Ashimi district of Fukui Prefecture, and has been conducting research to verify and describe the results of these video expressions by comparing them to similar projects from different regions both in Japan and around the world. This paper Researched the works of Japan World’s Tourism Film Festival, which the author was also involved in managing, and used text mining to find keywords required to improve and objectively verify results.
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